How to enhance customer retention in the electronic marketplaces : the role of knowledge management strategies
Bui Thanh Khoa
| Year of publication: |
2024
|
|---|---|
| Authors: | Khoa Bui Thanh |
| Published in: |
Customer relationship management : methods, opportunities and challenges. - New York : Nova Science Publishers, ISBN 979-8-89113-662-5. - 2024, p. 1-15
|
| Subject: | customer relationship management (CRM) | customer retention | Knowledge Generation | Knowledge Diffusion | Knowledge Storage | Wissensmanagement | Knowledge management | Beziehungsmarketing | Relationship marketing | Wissenstransfer | Knowledge transfer | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015072345