How to generate large data sets to teach marketing analytics : an application to real-time bidding
Steffen Försch
| Year of publication: |
2018
|
|---|---|
| Authors: | Försch, Steffen |
| Published in: |
Improving decision making in real-time bidding. - Frankfurt am Main. - 2018, p. 117-151
|
| Subject: | Real-time bidding | agent-based modeling | case study | teaching marketing | data science | simulation | Simulation | Agentenbasierte Modellierung | Agent-based modeling | Marketing | Auktionstheorie | Auction theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10012267684