How to perform collaborative servitization innovation projects : the role of servitization maturity
Oksana Polova, Catherine Thomas
| Year of publication: |
2020
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| Authors: | Polova, Oskana ; Thomas, Catherine |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 90.2020, p. 231-251
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| Subject: | Servitization | Service innovation | Collaborative innovation projects | mICT | Innovationsmanagement | Innovation management | Leistungsbündel | Bundling strategy | Innovation | Projektmanagement | Project management | Dienstleistungsinnovation | Forschungskooperation | Research collaboration | Produktentwicklung | New product development | Unternehmensdienstleistung | Business services | Kundenintegration | Customer integration | Unternehmenskooperation | Inter-firm cooperation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2020.06.005 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012322047