How to shift consumer willingness to use the emerging technologies on omnichannel
Sunisa Junsawang, Wornchanok Chaiyasoonthorn, Mariusz Urbański and Singha Chaveesuk
| Year of publication: |
2022
|
|---|---|
| Authors: | Sunisa Junsawang ; Wornchanok Chaiyasoonthorn ; Urbański, Mariusz ; Singha Chaveesuk |
| Published in: |
Montenegrin journal of economics. - Podgorica : Economic Laboratory for Transition Research, ISSN 1800-6698, ZDB-ID 2860930-X. - Vol. 18.2022, 3, p. 183-196
|
| Subject: | Willingness to Use | Emerging Technologies | Omnichannel | Retail | Marketing | Technischer Fortschritt | Technological change | Multikanalvertrieb | Multichannel strategy | Konsumentenverhalten | Consumer behaviour | Zahlungsbereitschaftsanalyse | Willingness to pay |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.14254/1800-5845/2022.18-3.15 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013349480