How to support consumer-brand relationships : the role of corporate culture and human resource policies and practices
Year of publication: |
2015
|
---|---|
Authors: | Iglesias, Oriol ; Saleem, Fathima Zahara |
Published in: |
Marketing intelligence & planning. - Bingley : Emerald Group Publishing Limited, ISSN 0263-4503, ZDB-ID 83207-8. - Vol. 33.2015, 2, p. 216-234
|
Subject: | Brand management | Consumer-brand relationships | Unternehmenskultur | Corporate culture | Markenführung | Beziehungsmarketing | Relationship marketing |
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