How to translate firm-generated content to sales? : evidence from online healthcare platforms
Wanxin Qiao, Ni Huang, and Zhijun Yan
| Year of publication: |
2024
|
|---|---|
| Authors: | Qiao, Wanxin ; Huang, Ni ; Yan, Zhijun |
| Subject: | Firm-generated content (FGC) | healthcare platforms | mediation analysis | moderation analysis | online healthcare | online sales | user-generated content (UGC) | Online-Handel | Online retailing | Social Web | Social web | Digitale Plattform | Digital platform | Online-Marketing | Internet marketing | Gesundheitswesen | Health care system | Gesundheitsversorgung | Health care | Content Management | Content management | Kundenintegration | Customer integration | Virales Marketing | Viral marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/07421222.2024.2415767 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015196852