How to utilize technology to enhance profitability : a study of the NPD strategy of XPeng

Yuhan Gao, Samuel Kwok

Year of publication:	2024
Authors:	Gao, Yuhan ; Kwok, Samuel
Published in:	Harnessing technology for knowledge transfer in accountancy, auditing, and finance. - Hershey, PA : IGI Global, ISBN 979-8-3693-1331-2. - 2024, p. 75-107
Subject:	Produktentwicklung \| New product development \| Rentabilität \| Profitability \| Elektrofahrzeug \| Electric vehicle \| China

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