How travel live streaming servicescape affects users' travel intention : evidence from structural equation model and fuzzy-set qualitative comparative analysis
Year of publication: |
2024
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Authors: | Ji, Siyu ; Pu, Bo ; Sang, Wenyuan |
Published in: |
Asia Pacific journal of marketing and logistics. - [Erscheinungsort nicht ermittelbar] : Proquest, ISSN 1758-4248, ZDB-ID 2037486-0. - Vol. 36.2024, 10, p. 2634-2652
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Subject: | Customer engagement | Servicescape | Social presence | Travel intention | Travel live streaming | Urlaubsverhalten | Holiday behaviour | Strukturgleichungsmodell | Structural equation model | Konsumentenverhalten | Consumer behaviour | Dienstleistungsqualität | Service quality | Kundenzufriedenheit | Customer satisfaction | Tourismus | Tourism |
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