How travel live streaming servicescape affects users' travel intention : evidence from structural equation model and fuzzy-set qualitative comparative analysis
Siyu Ji, Bo Pu, and Wenyuan Sang
| Year of publication: |
2024
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|---|---|
| Authors: | Ji, Siyu ; Pu, Bo ; Sang, Wenyuan |
| Published in: |
Asia Pacific journal of marketing and logistics. - [Erscheinungsort nicht ermittelbar] : Proquest, ISSN 1758-4248, ZDB-ID 2037486-0. - Vol. 36.2024, 10, p. 2634-2652
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| Subject: | Customer engagement | Servicescape | Social presence | Travel intention | Travel live streaming | Urlaubsverhalten | Holiday behaviour | Strukturgleichungsmodell | Structural equation model | Konsumentenverhalten | Consumer behaviour | Dienstleistungsqualität | Service quality | Kundenzufriedenheit | Customer satisfaction | Tourismus | Tourism |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/APJML-11-2023-1164 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015210818