How U.S. consumers view in-store promotions
| Year of publication: |
2011
|
|---|---|
| Authors: | Schultz, Don E. ; Block, Martin P. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 64.2011, 1, p. 51-55
|