How unsponsored, online user-generated content impacts consumer attitudes and intentions toward vaccinations

T.J. Weber, Darrel D. Muehling and Ioannis Kareklas

Year of publication:	2021
Authors:	Weber, T. J. ; Muehling, Darrel D. ; Kareklas, Ioannis
Subject:	electronic word-of-mouth (eWOM) \| health behavior \| Manipulative intent \| memes \| online comments \| user-generated content (UGC) \| Virales Marketing \| Viral marketing \| Social Web \| Social web \| Konsumentenverhalten \| Consumer behaviour \| Online-Marketing \| Internet marketing \| Online-Handel \| Online retailing \| Kundenintegration \| Customer integration \| Electronic Commerce \| E-commerce \| Impfung \| Vaccination \| Verbrauchereinstellung \| Consumer attitudes

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