How up-, cross-, and downgrading substantiate segment-specific price responsiveness and purchasing motives : the case of premium durables

Michael Löffler; Reinhold Decker

Year of publication:	2011
Authors:	Löffler, Michael ; Decker, Reinhold
Published in:	Journal of customer behaviour. - Helensburgh : Westburn, ISSN 1475-3928, ZDB-ID 2163005-7. - Vol. 10.2011, 3, p. 207-222
Subject:	Dauerhafte Konsumgüter \| Durable goods \| Luxusgüter \| Luxury goods \| Preismanagement \| Pricing strategy \| Marktsegmentierung \| Market segmentation \| Zielgruppe \| Target group \| Konsumentenverhalten \| Consumer behaviour \| Kfz-Industrie \| Automotive industry \| USA \| United States \| Deutschland \| Germany

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