How valuable are your customers in the brand value co-creation process? : the development of a Customer Co-Creation Value (CCCV) scale
Michael A. Merz, Lia Zarantonello, Silvia Grappi
| Year of publication: |
January 2018
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| Authors: | Merz, Michael A. ; Zarantonello, Lia ; Grappi, Silvia |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 82.2018, p. 79-89
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| Subject: | Brand value | Co-creation | Scale development | CCCV | Partial least squares structural equation modeling (PLS-SEM) | Kundenintegration | Customer integration | Markenführung | Brand management | Betriebliche Wertschöpfung | Value creation | Strukturgleichungsmodell | Structural equation model | Beziehungsmarketing | Relationship marketing | Partielle kleinste Quadrate | Partial least squares | Markenartikel | Brand | Kundenwert | Customer value |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2017.08.018 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011771787