How valuable is a well‐crafted design and name brand?: Recognition and willingness to pay
| Year of publication: |
2012
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|---|---|
| Authors: | Kristensen, Tore ; Gabrielsen, Gorm ; Zaichkowsky, Judith Lynne |
| Published in: |
Journal of consumer behaviour : an international research review. - Chichester : Wiley, ISSN 1472-0817, ZDB-ID 21943771. - Vol. 11.2012, 1, p. 44-56
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