How video rental patterns change as consumers move online
Alejandro Zentner; Michael Smith; Cuneyd Kaya
| Year of publication: |
2013
|
|---|---|
| Authors: | Zentner, Alejandro ; Smith, Michael D. ; Kaya, Cuneyd |
| Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 59.2013, 11, p. 2622-2634
|
| Subject: | long tail | movie rentals | natural experiment | empirical estimation | Konsumentenverhalten | Consumer behaviour | Filmwirtschaft | Film industry | Miete | Rent | Nischenstrategie | Niche marketing strategy | Film |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010229310