Human values as added value(s) in consumer brand congruence : a comparison with traits and functional requirements
R.J.J. Voorn, G. van der Veen, T.J.L. van Rompay, S.M. Hegner, A.T.H. Pruyn
| Year of publication: |
2021
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|---|---|
| Authors: | Voorn, R. J. J. ; Veen, Gerrita van der ; Rompay, Thomas J. L. van ; Hegner, Sabrina ; Pruyn, Ad |
| Subject: | Brand values | Self-congruence theory | Value congruence | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Markenführung | Brand management | Soziale Werte | Social values |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41262-020-00210-w [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012433572