Hybrid customer interaction
Year of publication: |
February 2015
|
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Authors: | Nüesch, Rebecca ; Alt, Rainer ; Puschmann, Thomas |
Published in: |
Business & information systems engineering : BISE ; the international journal of Wirtschaftsinformatik. - Wiesbaden : Springer Fachmedien Wiesbaden GmbH, ISSN 2363-7005, ZDB-ID 2484159-6. - Vol. 57.2015, 1, p. 73-87
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Subject: | Customer interaction | Convergence | Channel management | Banking | Beziehungsmarketing | Relationship marketing | Vertriebsweg | Distribution channel | Konsumentenverhalten | Consumer behaviour |
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