Hybrid high-involvement in marketing and communication : how to enable a start-up culture in corporations to enhance innovation
Year of publication: |
2019
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Authors: | Prexl, Katja-Maria |
Published in: |
Transfer : Zeitschrift für Kommunikation und Markenmanagement. - Hamburg : New Business Verlag GmbH & Co. KG, ISSN 2628-3409, ZDB-ID 2966246-1. - Vol. 65.2019, 1, p. 36-42
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Subject: | intrapreneurship | corporate entrepreneurship | employer branding | absorptive capacity | hybrid high-involvement | Intrapreneurship | Innovation | Personalmarketing | HR marketing | Unternehmensgründung | Business start-up | Unternehmenskultur | Corporate culture | Innovationsmanagement | Innovation management | Firmenimage | Corporate reputation | Markenführung | Brand management |
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