Hybrid market offering in the medical technology sector and the role of network configuration : an exploratory assessment in both developed and emerging markets
Huda Khan, Ahmad Arslan and Lauri Haapanen, Peter Rodgers and Shlomo Yedidia Tarba
| Year of publication: |
2023
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|---|---|
| Authors: | Khan, Huda ; Arslan, Ahmad ; Haapanen, Lauri ; Rodgers, Peter ; Tarba, Shlomo Yedidia |
| Published in: |
International marketing review. - Bingley : Emerald, ISSN 1758-6763, ZDB-ID 2032066-8. - Vol. 40.2023, 4, p. 612-635
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| Subject: | Developed markets | Emerging markets | High-tech firms | Hybrid market offering | Medical technology | Network configuration | Schwellenländer | Emerging economies | Hochtechnologie | High technology | Medizintechnik | Unternehmensnetzwerk | Business network |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IMR-10-2021-0303 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014469934