//-->
Forty-five years of celebrity credibility and endorsement literature : review and learnings
Halder, Deepa, (2021)
Can we a ntiāconsume our way to sustainability? Finding answers at the intersection of cultural values
Kuanr, Abhisek, (2020)
Marketisation, markets, and marketing : theory and evidence
Chaudhuri, Himadri Roy, (2017)