I implement, they deliberate : the matching effects of point of view and mindset on consumer attitudes
Jin Zhang, Xiaobing Xu, Hean Tat Keh
| Year of publication: |
2022
|
|---|---|
| Authors: | Zhang, Jin ; Xu, Xiaobing ; Keh, Hean Tat |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 139.2022, p. 397-410
|
| Subject: | Advertising | Marketing communication | Mindset | Point of view | Konsumentenverhalten | Consumer behaviour | Werbung | Marketingmanagement | Marketing management | Werbewirkung | Advertising effects |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2021.09.058 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013194197