I love you, but you let me down! How hate and retaliation damage customer-brand relationship
Fauzia Jabeen, Puneet Kaur, Shalini Talwar, Suresh Malodia, Amandeep Dhir
| Year of publication: |
2022
|
|---|---|
| Authors: | Jabeen, Fauzia ; Kaur, Puneet ; Talwar, Shalini ; Malodia, Suresh ; Dhir, Amandeep |
| Published in: |
Technological forecasting & social change : an international journal. - Amsterdam : Elsevier, ISSN 0040-1625, ZDB-ID 280700-2. - Vol. 174.2022, p. 1-13
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| Subject: | Brand betrayal | Brand hate | Brand love | COVID-19 | Online food delivery (OFD) | Online to offline (O2O) | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Emotion | Markenartikel | Brand | Coronavirus | Beziehungsmarketing | Relationship marketing | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.techfore.2021.121183 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013204913