I might try it : marketing actions to reduce consumer disgust toward insect-based food
Rumen Pozharliev, Matteo De Angelis, Dario Rossi, Richard Bagozzi, Cesare Amatulli
| Year of publication: |
2023
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|---|---|
| Authors: | Pozharliev, Rumen ; De Angelis, Matteo ; Rossi, Dario ; Bagozzi, Richard P. ; Amatulli, Cesare |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 99.2023, 1, p. 149-167
|
| Subject: | Food neophobia | Health consciousness | Insect-based food | Packaging visuals | Perceived disgust | Utilitarian vs. hedonic product | Konsumentenverhalten | Consumer behaviour | Lebensmittel | Food | Ernährungsindustrie | Food industry | Gesundheit | Health | Ernährungssicherung | Food security |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretai.2022.12.003 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014283367