I read, therefore I buy? : analyzing the impact of flyer distribution and readership on purchase behaviour

Marco Ieva, Cristina Ziliani, Juan Carlos Gázquez-Abad, Ida D'Attoma

Year of publication:	2022
Authors:	Ieva, Marco ; Ziliani, Cristina ; Gázquez-Abad, Juan Carlos ; D'Attoma, Ida
Published in:	Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 64.2022, p. 1-13
Subject:	Field experiment \| Flyer readership \| Purchase behaviour \| Retail promotion \| Store flyers \| Konsumentenverhalten \| Consumer behaviour \| Einzelhandel \| Retail trade \| Verkaufsförderung \| Sales promotion \| Feldforschung \| Field research

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