I share, therefore I trust : a moderated mediation model of the influence of eWOM engagement on social commerce

Yaniv Gvili, Shalom Levy

Year of publication:	2023
Authors:	Gvili, Yaniv ; Levy, Shalom
Published in:	Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 166.2023, p. 1-15
Subject:	Collectivism-individualism \| Culture \| Dual process view \| Dual systems theory \| eWOM engagement \| Social commerce \| Social tie \| Tie strength \| Trust \| Social Web \| Social web \| Vertrauen \| Confidence \| Virales Marketing \| Viral marketing \| Konsumentenverhalten \| Consumer behaviour \| Soziales Netzwerk \| Social network \| Soziale Beziehungen \| Social relations \| Online-Handel \| Online retailing \| Online-Marketing \| Internet marketing

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