Vive la résistance : a boomerang effect of resisting incentivized eWOM on consumer trust
Yaniv Gvili and Shalom Levy
| Year of publication: |
2025
|
|---|---|
| Authors: | Gvili, Yaniv ; Levy, Shalom |
| Subject: | eWOM | manipulative intent | persuasion knowledge | persuasion resistance | social commerce | social media | trust | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Vertrauen | Confidence | Virales Marketing | Viral marketing | Online-Marketing | Internet marketing | Manipulation |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Konferenzbeitrag ; Conference paper ; Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02650487.2024.2426428 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015194213