Vive la résistance : a boomerang effect of resisting incentivized eWOM on consumer trust

Yaniv Gvili and Shalom Levy

Year of publication:	2025
Authors:	Gvili, Yaniv ; Levy, Shalom
Subject:	eWOM \| manipulative intent \| persuasion knowledge \| persuasion resistance \| social commerce \| social media \| trust \| Social Web \| Social web \| Konsumentenverhalten \| Consumer behaviour \| Vertrauen \| Confidence \| Virales Marketing \| Viral marketing \| Online-Marketing \| Internet marketing \| Manipulation

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