I should have known better! : when firm-caused failure leads to self-image concerns and reduces negative word-of-mouth

Matthew Philp, Laurence Ashworth

Year of publication:	2020
Authors:	Philp, Matthew ; Ashworth, Laurence
Published in:	Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 116.2020, p. 283-293
Subject:	Blame \| Dissatisfaction \| Incompetence \| Self-image concerns \| Word-of-mouth \| Virales Marketing \| Viral marketing \| Konsumentenverhalten \| Consumer behaviour

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