I think I like this : assessing conscious versus subconscious wine taste responses using neuroscientific techniques
Jeandri Robertson and Caitlin Ferreira, Mignon Reyneke and David Rosenstein
| Year of publication: |
2022
|
|---|---|
| Authors: | Robertson, Jeandri ; Ferreira, Caitlin ; Reyneke, Mignon ; Rosenstein, David |
| Published in: |
International journal of wine business research. - Bradford : Emerald, ISSN 1751-1070, ZDB-ID 2279092-5. - Vol. 34.2022, 1, p. 37-51
|
| Subject: | Consumer neuroscience | EEG | Methodology | Product evaluation | Research paper | Subconscious response | Wine marketing research | Konsumentenverhalten | Consumer behaviour | Wein | Wine | Marktforschung | Market research | Neurowissenschaften | Neuroscience | Weinbau | Wine industry |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJWBR-09-2020-0047 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012886215