Identification and specification of relationships as the foundation for service bundling

Thomas Kohlborn; Christian Luebeck; Axel Korthaus; Erwin Fielt; Michael Rosemann ...

Year of publication:	2010
Authors:	Kohlborn, Thomas ; Luebeck, Christian ; Korthaus, Axel ; Fielt, Erwin ; Rosemann, Michael
Published in:	Ontology, conceptualization and epistemology for information systems, software engineering and service science : 4th International Workshop, ONTOSE 2010, held at CAiSE 2010, Hammamet, Tunisia, June 7 - 8, 2010 ; revised selected papers. - Berlin : Springer, ISBN 3-642-16495-1. - 2010, p. 1-16
Subject:	Leistungsbündel \| Bundling strategy \| Beziehungsmarketing \| Relationship marketing \| Theorie \| Theory

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