Identification of a Target Consumer in Process Of Positioning - Theoretical and Practical Aspects
Year of publication: |
2009
|
---|---|
Authors: | Lhotáková, Markéta ; Klosová, Anna |
Published in: |
Acta Oeconomica Pragensia. - Vysoká Škola Ekonomická v Praze, ISSN 1805-4951. - Vol. 2009.2009, 3, p. 3-24
|
Publisher: |
Vysoká Škola Ekonomická v Praze |
Subject: | positioning | segmentation | target group |
-
Cristóbal Fransi, Eduard, (2011)
-
Valeriu, Curmei Catalin, (2011)
-
Olšanová, Květa, (2012)
- More ...
-
Lhotáková, Markéta, (2013)
-
Lhotáková, Markéta, (2015)
-
Consumer relevant online communication channels in Czech Republic in the consumer goods category
Farková, Alena, (2014)
- More ...