Identification of dynamic models of rewards programme
by Andrew T. Ching and Masakazu Ishihara
| Year of publication: |
September 2018
|
|---|---|
| Authors: | Ching, Andrew ; Ishihara, Masakazu |
| Subject: | Kundenbindungsprogramm | Loyalty program | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1111/jere.12188 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011951294