Identification, ranking and clustering of electronic banking services based on customer satisfaction : case study in bank industry
Javid Jouzdani, Hadi Shirouyehzad, Niloufar Maaroufi, Ali Javaheri
Year of publication: |
2020
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Authors: | Jouzdani, Javid ; Shirouyehzad, Hadi ; Maaroufi, Niloufar ; Javaheri, Ali |
Published in: |
International journal of services, economics and management. - Olney : Inderscience, ISSN 1753-0830, ZDB-ID 2418235-7. - Vol. 11.2020, 2, p. 167-190
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Subject: | ranking | electronic banking services | EBSs | customer satisfaction | fuzzy C-mean clustering | Kundenzufriedenheit | Customer satisfaction | Electronic Banking | Electronic banking | Beziehungsmarketing | Relationship marketing | Bank | Bankgeschäft | Banking services | Ranking-Verfahren | Ranking method | Dienstleistungsqualität | Service quality | Finanzdienstleistung | Financial services | Regionales Cluster | Regional cluster | Fuzzy-Set-Theorie | Fuzzy sets |
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