Identify and prioritise factors affecting sports consumer behaviour in Iran

Hossein Abdolmaleki, Zahra Sadat Mirzazadeh, Ebrahim Alidoust Ghahfarokhhi

Year of publication:	2018
Authors:	Abdolmaleki, Hossein ; Mirzazadeh, Zahra sadat ; Ghahfarokhhi, Ebrahim Alidoust
Published in:	International journal of sport management and marketing : IJSMM. - Olney, Bucks. : Inderscience Enterprises, ISSN 1475-8962, ZDB-ID 2194292-4. - Vol. 18.2018, 1/2, p. 42-62
Subject:	sports marketing \| consumer behaviour \| marketing mix \| Iran \| Konsumentenverhalten \| Consumer behaviour \| Sportmarketing \| Sports marketing \| Marketingmanagement \| Marketing management \| Sport \| Sports

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