Identifying and clustering of target customers of green products
Miao-ling Wang
| Year of publication: |
2009
|
|---|---|
| Authors: | Wang, Miao-ling |
| Published in: |
Web-based green products life cycle management systems : reverse supply chain utilization. - Hershey [u.a.] : Information Science Reference, ISBN 1-60566-114-7. - 2009, p. 182-207
|
| Subject: | Öko-Marketing | Green marketing | Zielgruppe | Target group | Konsumentenverhalten | Consumer behaviour | Öko-Produkt | Sustainable product | IT-gestütztes Marketing | Computer-assisted marketing | Data Mining | Data mining |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003799263