Identifying and targeting market segments: a value/lifestyle segmenting system based on VALS2 inventory
| Year of publication: |
2004
|
|---|---|
| Authors: | Lin, Chin-Feng |
| Published in: |
Journal of international selling and sales management. - Brixham, ISSN 1356-0565, ZDB-ID 21908321. - Vol. 10.2004, 2, p. 75-90
|