Identifying central and peripheral dimensions of store and website image : applying the elaboration likelihood model to multichannel retailing
Christophe Bezes
| Year of publication: |
2015
|
|---|---|
| Authors: | Bezes, Christophe |
| Published in: |
The journal of applied business research. - Littleton, Colo. : CIBER Research Inst., ISSN 0892-7626, ZDB-ID 1107555-7. - Vol. 31.2015, 4, p. 1453-1468
|
| Subject: | Multichannel Retailing | Elaboration Likelihood Model | Store Image | Website Image Price | Website | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Vertriebsweg | Distribution channel | Werbewirkung | Advertising effects | Firmenimage | Corporate reputation | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011350536