Identifying latent needs : towards a competence perspective on attractive quality creation
Lisa Carlgren
| Year of publication: |
2013
|
|---|---|
| Authors: | Carlgren, Lisa |
| Published in: |
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence. - Abingdon, Oxfordshire : Routledge, ISSN 1478-3363, ZDB-ID 2101779-7. - Vol. 24.2013, 12, p. 1347-1363
|
| Subject: | attractive quality creation | design competency | customer satisfaction | latent needs | user-centred design | professional competence | proactive customer research | mindset | Kundenzufriedenheit | Customer satisfaction | Kompetenz | Competence | Qualitätsmanagement | Quality management | Dienstleistungsqualität | Service quality | Konsumentenverhalten | Consumer behaviour | Produktqualität | Product quality | Beziehungsmarketing | Relationship marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010208035