Identifying moderators of brand attachment for driving customer purchase intention of original vs counterfeits of luxury brands
Hans Ruediger Kaufmann, Dan Alex Petrovici, Cid Gonçalves Filho, Adriano Ayres
| Year of publication: |
December 2016
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| Authors: | Kaufmann, Hans Rüdiger ; Petrovici, Dan Alex ; Gonçalves Filho, Cid ; Ayres, Adriano |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 69.2016, 12, p. 5735-5747
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| Subject: | Brand attachment | Counterfeiting | Luxury products | Emerging economies | Self-congruence | Konsumentenverhalten | Consumer behaviour | Luxusgüter | Luxury goods | Produktpiraterie | Product counterfeiting | Markenimage | Brand image | Markenführung | Brand management | Markenartikel | Brand | Schwellenländer | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2016.05.003 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011597482