The use of offline and online paid media, earned social media, and organic search in explaining supermarket's performance : a cyclical Echoverse model
Vinicius Castilho Vargas, Valter Afonso Vieira, Luiz Rodrigo Cunha Moura, and Cid Gonçalves Filho
| Year of publication: |
2025
|
|---|---|
| Authors: | Vargas, Vinicius Castilho ; Vieira, Valter Afonso ; Moura, Luiz Rodrigo Cunha ; Gonçalves Filho, Cid |
| Published in: |
Journal of marketing theory and practice : JMTP. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1944-7175, ZDB-ID 2070142-1. - Vol. 33.2025, 1, p. 78-95
|
| Subject: | Social Web | Social web | Lebensmitteleinzelhandel | Food retailing | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10696679.2023.2273560 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015191701