Identifying multi-channel value co-creator groups in the banking industry
Monireh Hosseini, Associate Professor, Sepideh Shajari, M.Sc., Mina Akbarabadi, M.Sc.
| Year of publication: |
2022
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|---|---|
| Authors: | Hosseini, Monireh ; Shajari, Sepideh ; Akbarabadi, Mina |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 65.2022, p. 1-10
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| Subject: | Banking | DBSCAN | Multi-channel | RFM | Segmentation | Value co-creation | Bank | Kundenintegration | Customer integration | Betriebliche Wertschöpfung | Value creation | Vertriebsweg | Distribution channel | Kundenwert | Customer value | Beziehungsmarketing | Relationship marketing | Marktsegmentierung | Market segmentation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2020.102312 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013169723