Identifying organization preferences of internet marketing channels using hybrid fuzzy MCDM theories
Gauravi Khatwan (Indian Institute of Management, Rohtak, India), Praveen Ranjan Srivastava (Indian Institute of Management, Rohtak, India)
| Year of publication: |
October-December 2015
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| Authors: | Khatwan, Gauravi ; Srivastava, Praveen Ranjan |
| Published in: |
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 1539-2937, ZDB-ID 2270169-2. - Vol. 13.2015, 4, p. 26-54
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| Subject: | Fuzzy AHP | Fuzzy DEMATEL | Geometric Ordinal Consensus Index | Internet MarketingChannels | TOPSIS | Fuzzy-Set-Theorie | Fuzzy sets | AHP-Verfahren | AHP approach | Multikriterielle Entscheidungsanalyse | Multi-criteria analysis | Internet | Vertriebsweg | Distribution channel | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.4018/JECO.2015100102 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011446138