Identifying segments of a domestic tourism market by means of data mining
Year of publication: |
2006
|
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Authors: | Emel, Gül Gökay ; Taşkın, Çaǧatan |
Published in: |
Operations research proceedings 2005 : selected papers of the Annual International Conference of the German Operations Research Society (GOR), Bremen, September 7 - 9, 2005. - Berlin : Springer, ISBN 3-540-32537-9. - 2006, p. 653-658
|
Subject: | Marktsegmentierung | Market segmentation | Data Mining | Data mining | Tourismus | Tourism | Theorie | Theory |
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