Identifying Spatial Segments in International Markets - A model accommodating various forms of spatial dependence on international segmentation
| Year of publication: |
2002
|
|---|---|
| Authors: | Hofstede, Frenkel Ter ; Wedel, Michel ; Steenkamp, Jan-Benedict E.M. |
| Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0732-2399, ZDB-ID 883054x. - Vol. 21.2002, 2, p. 160-177
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