Identifying state dependence in brand choice : evidence from hurricanes
Year of publication: |
18 October 2021
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Authors: | Levine, Julia ; Seiler, Stephan |
Publisher: |
London : Centre for Economic Policy Research |
Subject: | Brand Choice | Brand Loyalty | State Dependence | preference heterogeneity | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Markentreue | Brand loyalty | Markenführung | Brand management | Logit-Modell | Logit model |
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