Identifying the key sociocultural influences on drinking behavior in high and moderate binge-drinking countries and the public policy implications
Year of publication: |
2014
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Authors: | Hogan, Stephen P. ; Perks, Keith J. ; Russell-Bennett, Rebekah |
Published in: |
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan. - Chicago, Ill. : American Marketing Association, ISSN 0743-9156, ZDB-ID 83163-3. - Vol. 33.2014, 1, p. 93-107
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Subject: | binge drinking | sociocultural | public policy | social marketing | Alkoholkonsum | Alcohol consumption | Social Marketing | Social marketing | Konsumentenverhalten | Consumer behaviour |
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