Identitätsorientierte Markenführung im Tourismus : Entwicklung eines internen Markenführungsmodells für Destinationen
Isabelle Thilo
| Year of publication: |
[2017]
|
|---|---|
| Authors: | Thilo, Isabelle |
| Other Persons: | Haehling von Lanzenauer, Christoph (degree supervisor) ; Raithel, Sascha (degree supervisor) |
| Institutions: | Springer Fachmedien Wiesbaden (publisher) |
| Publisher: |
Wiesbaden : Springer Gabler |
| Subject: | Sylt | Interne Markenführung | Internal branding | Tourismusmarketing | Tourism marketing | Destinationsmanagement | Destination management | Deutschland | Germany | Tourismusindustrie | Destinationsmarketing | Markenpolitik |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] ; Description [springer.com] |
| Extent: | XIV, 278 Seiten Illustrationen, Diagramme 21 cm x 14.8 cm, 383 g |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis ; Fallstudie ; Case study |
| Language: | German |
| Thesis: | Dissertation, Freie Universität Berlin, 2016 |
| Notes: | 201611 |
| ISBN: | 3-658-16447-6 ; 978-3-658-16447-8 ; 978-3-658-16448-5 |
| Other identifiers: | 10.1007/978-3-658-16448-5 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011570242