Identitätsorientierte Markenführung im Tourismus : Entwicklung eines internen Markenführungsmodells für Destinationen

Isabelle Thilo

Year of publication:	[2017]
Authors:	Thilo, Isabelle
Other Persons:	Haehling von Lanzenauer, Christoph (degree supervisor) ; Raithel, Sascha (degree supervisor)
Institutions:	Springer Fachmedien Wiesbaden (publisher)
Publisher:	Wiesbaden : Springer Gabler
Subject:	Sylt \| Interne Markenführung \| Internal branding \| Tourismusmarketing \| Tourism marketing \| Destinationsmanagement \| Destination management \| Deutschland \| Germany \| Tourismusindustrie \| Destinationsmarketing \| Markenpolitik
Description of contents:	Table of Contents [gbv.de] ; Description [deposit.dnb.de] ; Description [springer.com]

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