Image feedback effects of brand extensions: Evidence from a longitudinal field study
| Year of publication: |
2008
|
|---|---|
| Authors: | Völckner, Franziska ; Sattler, Henrik ; Kaufmann, Gwen |
| Published in: |
Marketing Letters. - Springer. - Vol. 19.2008, 2, p. 109-124
|
| Publisher: |
Springer |
| Subject: | Brand extensions | Image feedback effects | Brand name dilution |
| Extent: | text/html |
|---|---|
| Type of publication: | Article |
| Source: |
Persistent link: https://www.econbiz.de/10005680448