Imagine yourself being healthy : the mental simulation effect of advertisements on healthy menu promotion
Year of publication: |
2016
|
---|---|
Authors: | Jeong, EunHa ; Jang, Soocheong (Shawn) |
Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 53.2016, p. 81-93
|
Subject: | Mental simulation | Healthy menu promotion | Advertisement | Restaurant brand image | Nutrition information strength | Gastronomie | Restaurant industry | Werbung | Advertising | Markenimage | Brand image | Psychische Krankheit | Mental disorder | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Ernährungsverhalten | Eating habit | Simulation | Gesundheitsvorsorge | Preventive care | Verkaufsförderung | Sales promotion | Kognition | Cognition | Funktionelle Lebensmittel | Functional food | Gesundheit | Health |
-
Cheng, Benjamin Ka Lun, (2015)
-
Consumers' inference-dynamics abouth healthy menu promotions in a bundle context
Hur, Jungyun, (2015)
-
Consumer wisdom : a mindful connection between healthy food advertising and obesity prevention
Hussain, Khalid, (2022)
- More ...
-
The affective psychological process of self-image congruity and its influences on dining experience
Jeong, EunHa, (2018)
-
A scale for restaurant customers’ healthy menu choices : individual and environmental factors
Jeong, EunHa, (2019)
-
Heuristic evaluation of healthy menus: examining the effect of brand image congruity
Jeong, Eunha, (2017)
- More ...