Imagining yourself in the scene : the interactive effects of goal-driven self-imagery and visual perspectives on consumer behavior
Yuwei Jiang; Rashmi Adaval; Yael Steinhart; Robert S. Wyer Jr.
| Year of publication: |
2014
|
|---|---|
| Authors: | Jiang, Yuwei ; Adaval, Rashmi ; Steinhart, Yael ; Wyer, Robert S. |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 41.2014/15, 2, p. 418-435
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Visuelle Wahrnehmung | Visual perception | Selbstevaluation | Self-assessment |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010401126